On Playing Google’s Game with Ryan Mull and Steve Hill of Imavex

Ryan Mull, Partner and Director of Internet Marketing at Imavex, starts off the discussion on why companies should invest in pay-per-click campaigns. Steve Hill, Digital Marketing Director at Imavex, dives deeper into pay-per-click marketing and offers five strategies to maximize your campaigns.  Listen to the conversation or read it below. If you haven’t joined Smartups sign up here and come out every third Tuesday to the Speak Easy to grow your marketing knowledge and connections.

Smartups July with Ryan Mull and Steve Hill of Imavex by Smartups on Mixcloud

Full Transcript After The Jump.

On Qualifying Leads and Customer Sale Cycle With Aaron Prickel

Aaron Prickel, Vice-president/Owner at Lushin, discusses how to tell when you’re wasting time on leads. He also goes into depth on the customer sales cycle.  Listen to the conversation or read it below. If you haven’t joined Smartups sign up here and come out every third Tuesday to the Speak Easy to grow your marketing knowledge and connections.

Aaron Prickel On Startups Sales: Smartups June 2014 by Smartups on Mixcloud

Full transcript below the jump.

Executing As Promised with Lawrence McGlown

So I’m gonna talk a little bit about and introduce Lawrence McGlown. Lawrence is the CEO of getSayDo. He’s Managing Director of the McGlown Group. As managing director, his team helps companies communicate and deliver their customer promises of unison. He founded getSayDO as the business world’s customer feedback hub. His pasts include being the VP of Marketing at Ingram Micro and has held many brand and marketing leadership roles at companies such as Humana, and Kraft Foods, ConAgra Foods & Hickory Farms. 

He’ll be speaking on why organizations must execute as they promise and why the customer feedback process [inaudible] of all. After Lawrence speaks, feel free – I don’t know how you’re doing this. If you’re doing a discussion and you want feedback during your talk, that’s fine. And if you have questions bring them up. We’ll have the microphone around, and at the end I’ll announce next month’s. So I’ll give it over to Lawrence. 

Lawrence McGlown: Executing As Promised (Smartups May) by Smartups on Mixcloud

Full transcript after the jump.

Amplifying Your Content Marketing with Julie Perry

Julie Perry, Director of Social Media at StrataBlue, discusses ways to amplify your content through social media and paid advertising at April’s Smartups meeting. Listen to the discussion or read it below. If you haven’t joined Smartups sign up at SmartupsIndy.com and come out every third Tuesday to the Speak Easy to grow your marketing knowledge and connections.

Note in this transcript that Julie often refers to our featured startup that presented before her, which was BookACoach.com. Julie ties several points in her presentation to actual advice for BookACoach to apply.

 

Smartups: Julie Perry, Social Media Director of StrataBlue. Amplifying Content Marketing by Smartups on Mixcloud

The full transcript is after the jump.

Growing Your Business Through Community with Pattern

Polina Osherov, Editor of Pattern Magazine and Principal of Polina Osherov Photography, and Janneane Blevins, Senior Editor of Pattern Magazine and Community Manager at KA+A, talk about growing the Pattern Meetup and Magazine and how the where able to accomplish it by reaching out through their community. Listen to the conversation or read it below. If you haven’t joined Smartups sign up at SmartupsIndy.com and come out every third Thursday to the Speak Easy to grow your marketing knowledge and connections.

Smartups Pattern Indy With Polina Osherov & Janneane Blevins by Smartups on Mixcloud

 

Full transcript after the jump.