At January’s Smartups meeting, Dr. Tony Ratliff took the mic to share some insights on marketing for startups. Having been on both the startup side and investor side, he brought a treasure trunk full of tips on pitching. If this is your first time hearing about Smartups, it’s a monthly meet up group in Indianapolis where marketers and entrepreneurs come together to share their insights on startups.
The full-time dentist, full-hearted entrepreneur walked us through the elements for a successful pitch, highlighting 3 goals:
- to give investors an overview
- to get them excited about your company, your team, your idea, your product, your solution
- to get them to take the next step