Terri Fisher

Founder & Marketing Strategist Strategy Light

President Of Sandler DTB

Smartups: 5 steps to creating an effective marketing strategy

Stop chasing trends by creating an effective marketing strategy

Planning and measurement are essential components of any successful marketing strategy. For start-ups, it’s especially important to be strategic and efficient with your time and resources. Creating a strategy helps you identify your goals, target audience, and the most effective channels to reach them. Measurement allows you to track your progress and adjust your strategy as needed. It’s a cyclical process – plan, execute, measure, learn, repeat.

In this Smartups, you’ll learn:
In this presentation, Terri will guide you through the five key steps to building a successful marketing strategy. Participants will:

• Learn to assess your current marketing efforts and identify your target audience to create a solid foundation for your strategy.
• Understand how to create a tailored marketing plan that supports your overall business objectives.
• Identify metrics to measure your strategy’s effectiveness and review regularly for continuous improvement.

About Terri Fisher

Terri Fisher is the founder and owner of Strategy Light, a marketing strategy firm focused on small B2B businesses seeking to transition from organic to dynamic growth. After 15 years of focusing on marketing strategy, branding, and business development for large finance and accounting consulting firms, she decided to start her own firm.

Terri is inspired by the small business owners she has met who are dedicated to their craft. These owners have an abundance of creative ideas for expanding their businesses. Terri enjoys working with clients to bring those brilliant concepts to life.

Personally. Terri is a mother of three energetic boys. These days, you can usually find her at a soccer field or a baseball game. She loves spending time outdoors, whether it’s biking, hiking, kayaking, or skiing. Or you might see her learning about wine (and sampling it). Additionally, she loves to travel and learn about new cultures.

Join Smartups For Lunch On June 18

Doors open at 11:30 am, with Smartups starting at noon. A light lunch will be provided. After Terri’s presentation, you’re welcome to network with fellow Startups and marketing professionals. Tickets are free, but please RSVP to reserve the spot.

Can’t make it in person? Don’t worry — Smartups are live-streamed. A virtual link will be provided in your confirmation email to our Google Meet.

SmartUps starts at 12:00 pm

Location: Carmel CoHatch

Date: June 18th, 2024