How Formstack Adapted Their Marketing To Become One Of The Fastest Growing Companies In America

Chris Lucas, VP of Marketing  Formstack  @chris_c_lucas

formstack-logo

With Eva McKnight, Content Specialist at Formstack, speaking next week about “How do I increase my conversion rate?” at Smartups, we wanted to learn a little bit more about Formstack and how they have achieved marketing success as one of the fastest growing tech startups in Indy. So, we interviewed Chris Lucas, their Vice President of Marketing, and asked him about how Formstack has grown their business and the changes they have seen along the way. Formstack is an easy-to-use form building tool and was recently named to the Inc. 5,000 as one of the fastest growing private companies in America.

 

Growing Your Business Through Community with Pattern

Polina Osherov, Editor of Pattern Magazine and Principal of Polina Osherov Photography, and Janneane Blevins, Senior Editor of Pattern Magazine and Community Manager at KA+A, talk about growing the Pattern Meetup and Magazine and how the where able to accomplish it by reaching out through their community. Listen to the conversation or read it below. If you haven’t joined Smartups sign up at SmartupsIndy.com and come out every third Thursday to the Speak Easy to grow your marketing knowledge and connections.

Smartups Pattern Indy With Polina Osherov & Janneane Blevins by Smartups on Mixcloud

 

Full transcript after the jump.

Pitching Your Startup To Investors & Customers with Tony Ratliff

Below is the audio and transcript of the most recent Smartups on January 17th with Dr. Tony Ratliff. Dr. Ratliff is an Angel Investor, Founder of MissionKonnect.com and a Dentist. Learn how he looks at pitching and how it relates to how startup marketers should think about how to position their business in the marketing place.

If you are interested in joining Smartups or would like to go to the next one signup at SmartupsIndy.com.

Smartups January: Dr. Tony Ratliff, Pitching Your Startup by Smartups on Mixcloud

Full transcript after the jump.

State Of Marketing Panel Discussion December 2013

Below is the audio and transcript of the most recent Smartups with our December panel members. Our panel members included:

I will post this transcript here for now, but in the future we will be posting them on our site, once we get the new one live.

If you are interested in joining Smartups or would like to go to the next one signup at SmartupsIndy.com.

December Panel: Smartups Indy by Smartups on Mixcloud

Full Transcript after the jump.

Marketing Optimization & Technology with Doug Karr, CEO of DK New Media

Below is the audio and transcript of the most recent Smartups with Doug Karr, CEO of DK New Media and Found of Marketingtechblog.com.

If you are interested in joining Smartups or would like to go to the next one signup at SmartupsIndy.com.

Doug Karr: Smartups Indy by Smartups on Mixcloud

Full transcript after the jump.