Author: smartups

Amplifying Your Content Marketing with Julie Perry

Amplifying Your Content Marketing with Julie Perry

Posted by smartups on Posted in Content Marketing, Paid Media Tagged

Julie Perry, Director of Social Media at StrataBlue, discusses ways to amplify your content through social media and paid advertising at April’s Smartups meeting. Listen to the discussion or read it below. If you haven’t joined Smartups sign up at SmartupsIndy.com and come out every third Tuesday to the Speak Easy to grow your marketing knowledge and connections.

Note in this transcript that Julie often refers to our featured startup that presented before her, which was BookACoach.com. Julie ties several points in her presentation to actual advice for BookACoach to apply.

 

Smartups: Julie Perry, Social Media Director of StrataBlue. Amplifying Content Marketing by Smartups on Mixcloud

The full transcript is after the jump.…

Growing Your Business Through Community with Pattern

Growing Your Business Through Community with Pattern

Posted by smartups on Posted in Community Marketing, Entrepreneur Stories Tagged , ,

Polina Osherov, Editor of Pattern Magazine and Principal of Polina Osherov Photography, and Janneane Blevins, Senior Editor of Pattern Magazine and Community Manager at KA+A, talk about growing the Pattern Meetup and Magazine and how the where able to accomplish it by reaching out through their community. Listen to the conversation or read it below. If you haven’t joined Smartups sign up at SmartupsIndy.com and come out every third Thursday to the Speak Easy to grow your marketing knowledge and connections.

Smartups Pattern Indy With Polina Osherov & Janneane Blevins by Smartups on Mixcloud

 

Full transcript after the jump.
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Don’t Just Pitch. Market.

Posted by smartups on Posted in Marketing, Pitching Tagged

At January’s Smartups meeting, Dr. Tony Ratliff took the mic to share some insights on marketing for startups. Having been on both the startup side and investor side, he brought a treasure trunk full of tips on pitching. If this is your first time hearing about Smartups, it’s a monthly meet up group in Indianapolis where marketers and entrepreneurs come together to share their insights on startups.

The full-time dentist, full-hearted entrepreneur walked us through the elements for a successful pitch, highlighting 3 goals:

  • to give investors an overview
  • to get them excited about your company, your team, your idea, your product, your solution
  • to get them to take the next step

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Pitching Your Startup To Investors & Customers with Tony Ratliff

Pitching Your Startup To Investors & Customers with Tony Ratliff

Posted by smartups on Posted in Entrepreneur Stories, Pitching Tagged

Below is the audio and transcript of the most recent Smartups on January 17th with Dr. Tony Ratliff. Dr. Ratliff is an Angel Investor, Founder of MissionKonnect.com and a Dentist. Learn how he looks at pitching and how it relates to how startup marketers should think about how to position their business in the marketing place.

If you are interested in joining Smartups or would like to go to the next one signup at SmartupsIndy.com.

Smartups January: Dr. Tony Ratliff, Pitching Your Startup by Smartups on Mixcloud

Full transcript after the jump.

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State Of Marketing Panel Discussion December 2013

State Of Marketing Panel Discussion December 2013

Posted by smartups on Posted in Branding, Culture, Entrepreneur Stories, Marketing Strategy Tagged , , , , ,

Below is the audio and transcript of the most recent Smartups with our December panel members. Our panel members included:

I will post this transcript here for now, but in the future we will be posting them on our site, once we get the new one live.

If you are interested in joining Smartups or would like to go to the next one signup at SmartupsIndy.com.

December Panel: Smartups Indy by Smartups on Mixcloud

Full Transcript after the jump.

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