You can’t turn random strangers into raving fans until you truly know who your customer is. In September Lorraine Ball of Roundpeg, a digital marketing agency in Indianapolis, spoke about the importance of understanding your target market. Listen and learn.

How To Transform Random Strangers Into Raving Fans; Smartups September 2014 by Smartups on Mixcloud

Greg Kraios of 250ok talks about how you can ensure your emails get delivered. He covers the myths and evolution in email deliverability. Most importantly for you startup, he teaches you how not to be a spammer. Being a spammer might seem to have short term gains, but it can’t compete with having an email campaign and list where your customers love to get your emails.

Smartups August 2014 How Not To Be A Spammer with Greg Kraios of 250ok by Smartups on Mixcloud

Full Transcript After The Jump.

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