One Secret to Making Your Marketing More Strategic – Tim Flint

Tim Flint, Flint Analytics Principal, Strategist, and Smartups founder shows you how to make your marketing more strategic so you can: drive down acquisition costs, retain customers, and improve brand perception.

One way to get more out of your marketing is to combine your efforts across channels by making them work together. When you speak the same message and reach the customer in multiple ways the message is more likely to stick. In this video, Tim dives into how to use free analytics tools to make decisions on engaging customers across multiple channels. It all comes down to one question: What’s the next interaction?


Huge shoutout to Candidio for helping us with this video.

Turn Random Strangers Into Raving Fans with Lorraine Ball of Roundpeg

You can’t turn random strangers into raving fans until you truly know who your customer is. In September Lorraine Ball of Roundpeg, a digital marketing agency in Indianapolis, spoke about the importance of understanding your target market. Listen and learn.

How To Transform Random Strangers Into Raving Fans; Smartups September 2014 by Smartups on Mixcloud

How To Get Your Emails Delivered With Greg Kraios of 250ok

Greg Kraios of 250ok talks about how you can ensure your emails get delivered. He covers the myths and evolution in email deliverability. Most importantly for you startup, he teaches you how not to be a spammer. Being a spammer might seem to have short term gains, but it can’t compete with having an email campaign and list where your customers love to get your emails.

Smartups August 2014 How Not To Be A Spammer with Greg Kraios of 250ok by Smartups on Mixcloud

Full Transcript After The Jump.