Author: smartups

Don’t Just Pitch. Market.

Posted by smartups on Posted in Marketing, Pitching Tagged

At January’s Smartups meeting, Dr. Tony Ratliff took the mic to share some insights on marketing for startups. Having been on both the startup side and investor side, he brought a treasure trunk full of tips on pitching. If this is your first time hearing about Smartups, it’s a monthly meet up group in Indianapolis where marketers and entrepreneurs come together to share their insights on startups.

The full-time dentist, full-hearted entrepreneur walked us through the elements for a successful pitch, highlighting 3 goals:

  • to give investors an overview
  • to get them excited about your company, your team, your idea, your product, your solution
  • to get them to take the next step

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Pitching Your Startup To Investors & Customers with Tony Ratliff

Pitching Your Startup To Investors & Customers with Tony Ratliff

Posted by smartups on Posted in Entrepreneur Stories, Pitching Tagged

Below is the audio and transcript of the most recent Smartups on January 17th with Dr. Tony Ratliff. Dr. Ratliff is an Angel Investor, Founder of MissionKonnect.com and a Dentist. Learn how he looks at pitching and how it relates to how startup marketers should think about how to position their business in the marketing place.

If you are interested in joining Smartups or would like to go to the next one signup at SmartupsIndy.com.

Smartups January: Dr. Tony Ratliff, Pitching Your Startup by Smartups on Mixcloud

Full transcript after the jump.

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State Of Marketing Panel Discussion December 2013

State Of Marketing Panel Discussion December 2013

Posted by smartups on Posted in Branding, Culture, Entrepreneur Stories, Marketing Strategy Tagged , , , , ,

Below is the audio and transcript of the most recent Smartups with our December panel members. Our panel members included:

I will post this transcript here for now, but in the future we will be posting them on our site, once we get the new one live.

If you are interested in joining Smartups or would like to go to the next one signup at SmartupsIndy.com.

December Panel: Smartups Indy by Smartups on Mixcloud

Full Transcript after the jump.

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Marketing Optimization & Technology with Doug Karr, CEO of DK New Media

Marketing Optimization & Technology with Doug Karr, CEO of DK New Media

Posted by smartups on Posted in Entrepreneur Stories, Marketing Technology, Optimization Tagged

Below is the audio and transcript of the most recent Smartups with Doug Karr, CEO of DK New Media and Found of Marketingtechblog.com.

If you are interested in joining Smartups or would like to go to the next one signup at SmartupsIndy.com.

Doug Karr: Smartups Indy by Smartups on Mixcloud

Full transcript after the jump.
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Evans On Advertising: The more things change, the more they stay the same. How marketing hasn’t fundamentally changed.

Evans On Advertising: The more things change, the more they stay the same. How marketing hasn’t fundamentally changed.

Posted by smartups on Posted in Marketing Strategy Tagged

Below is the audio and transcript of the most recent Smartups with George Evans, Owner and Creative Director for Brandwidth. I will post this transcript here for now, but in the future we will be posting them on our site, once we get the new one live.

If you are interested in joining Smartups or would like to go to the next one signup at SmartupsIndy.com.

George Evans Smartups Oct. 15th by Smartups on Mixcloud

Full transcript after the break.

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