Don’t Just Pitch. Market.

At January’s Smartups meeting, Dr. Tony Ratliff took the mic to share some insights on marketing for startups. Having been on both the startup side and investor side, he brought a treasure trunk full of tips on pitching. If this is your first time hearing about Smartups, it’s a monthly meet up group in Indianapolis where marketers and entrepreneurs come together to share their insights on startups.

The full-time dentist, full-hearted entrepreneur walked us through the elements for a successful pitch, highlighting 3 goals:

  • to give investors an overview
  • to get them excited about your company, your team, your idea, your product, your solution
  • to get them to take the next step