Don’t Just Pitch. Market.

At January’s Smartups meeting, Dr. Tony Ratliff took the mic to share some insights on marketing for startups. Having been on both the startup side and investor side, he brought a treasure trunk full of tips on pitching. If this is your first time hearing about Smartups, it’s a monthly meet up group in Indianapolis where marketers and entrepreneurs come together to share their insights on startups.

The full-time dentist, full-hearted entrepreneur walked us through the elements for a successful pitch, highlighting 3 goals:

  • to give investors an overview
  • to get them excited about your company, your team, your idea, your product, your solution
  • to get them to take the next step

Pitching Your Startup To Investors & Customers with Tony Ratliff

Below is the audio and transcript of the most recent Smartups on January 17th with Dr. Tony Ratliff. Dr. Ratliff is an Angel Investor, Founder of and a Dentist. Learn how he looks at pitching and how it relates to how startup marketers should think about how to position their business in the marketing place.

If you are interested in joining Smartups or would like to go to the next one signup at

Smartups January: Dr. Tony Ratliff, Pitching Your Startup by Smartups on Mixcloud

Full transcript after the jump.