How Formstack Adapted Their Marketing To Become One Of The Fastest Growing Companies In America

Chris Lucas, VP of Marketing  Formstack  @chris_c_lucas


With Eva McKnight, Content Specialist at Formstack, speaking next week about “How do I increase my conversion rate?” at Smartups, we wanted to learn a little bit more about Formstack and how they have achieved marketing success as one of the fastest growing tech startups in Indy. So, we interviewed Chris Lucas, their Vice President of Marketing, and asked him about how Formstack has grown their business and the changes they have seen along the way. Formstack is an easy-to-use form building tool and was recently named to the Inc. 5,000 as one of the fastest growing private companies in America.


Executing As Promised with Lawrence McGlown

So I’m gonna talk a little bit about and introduce Lawrence McGlown. Lawrence is the CEO of getSayDo. He’s Managing Director of the McGlown Group. As managing director, his team helps companies communicate and deliver their customer promises of unison. He founded getSayDO as the business world’s customer feedback hub. His pasts include being the VP of Marketing at Ingram Micro and has held many brand and marketing leadership roles at companies such as Humana, and Kraft Foods, ConAgra Foods & Hickory Farms. 

He’ll be speaking on why organizations must execute as they promise and why the customer feedback process [inaudible] of all. After Lawrence speaks, feel free – I don’t know how you’re doing this. If you’re doing a discussion and you want feedback during your talk, that’s fine. And if you have questions bring them up. We’ll have the microphone around, and at the end I’ll announce next month’s. So I’ll give it over to Lawrence. 

Lawrence McGlown: Executing As Promised (Smartups May) by Smartups on Mixcloud

Full transcript after the jump.